House Party, Inc. & Edelman to share how authentic advocacy drives real results at Marketing to Moms Conference

House Party, Inc. & Edelman to share how authentic advocacy drives real results at Marketing to Moms Conference

October is right around the corner and that can only mean one thing -- the House Party team is gearing up for another great session at the Marketing to Moms conference.  This year is the 12th annual M2Moms event and it’s taking place in New York on October 4th and 5th. 

We’re delighted to share the stage with Edelman to discuss “Girls with Curls” and how together with Edelman and Dove Hair, we were able to identify and activate them en masse to spark advocacy, content creation and thousands of downloads of the Love Your Curls e-book.  The book is a poetic tribute to curly hair that was inspired by thousands of curly stories, photos and messages from real women that poured in as a result of an integrated campaign for the launch of the Dove Quench Absolute products for curly hair.

Help Us Mix It Up at SXSW 2017!

Help Us Mix It Up at SXSW 2017!

While most of us are busy soaking up the last few weeks of summer, the folks at SXSW are busy thinking about March 2017 when Austin, TX becomes the hot spot -- and hot bed  -- for all that’s new and unique in the worlds of interactive, film and music. House Party has always had a presence at SXSW – from throwing parties to mentoring sessions.  This year, as they say, we’d like to kick it up a notch. We’ve proposed a top-notch panel entitled “Alcohol & Influencer Marketing: Mixing it up Right.” 

Social Media Measurement Gets Much Needed Standardization

Social Media Measurement Gets Much Needed Standardization

If you've spent any time at a social media conference recently, you know how important measurement is to this group. There seems to be a-growing percentage of sessions focused on social media impact and ROI. While there is research about how investment in social media marketing will continue to increase, that same research suggests...

The RISE Symposium and Future of Retail through David Bowie’s Greatest Hits

The RISE Symposium and Future of Retail through David Bowie’s Greatest Hits

Before the NRF’s Big Show kicked off this week, I was honored to a part of the first RISE (Retail Innovation and Shopper Expertise) Symposium, presented by TPN and Toshiba to celebrate “inspirational women in digital and retail technology.”  The speakers were a who’s who of accomplished women – and men – who are paving the way for how tomorrow’s consumers will shop and experience brands across platforms. 

Can influencer marketing help marketers combat ad blockers?

Can influencer marketing help marketers combat ad blockers?

Digital advertising has never been such a big business: Today, annual U.S. digital advertising revenue exceeds $50 billion and is broadly projected in the US to surpass total television revenue in the next year or so, making digital the largest segment in the ad industry.

BlogHer 2015 – Lessons Learned

BlogHer 2015 – Lessons Learned

Last month I had the chance to go to BlogHer ’15 and witness firsthand the intersection of – and interactions between — brands and bloggers. Here at House Party, we work with both. We connect brands with the fans who love them and often, those fans include bloggers. Bloggers fall broadly into the bucket of influencer marketing, which we tend to think of influencer in three tiers...

Take five...with Jared Currier

Take five...with Jared Currier

Regular readers of this blog might know that it’s Jared Currier, House Party’s marketing & analytics director, who typically conducts these “Take five” interviews with members of our team. This week we’re turning the tables and putting Jared in the hot seat, before he departs House Party for business school next month.

Take five...with David Smith

Take five...with David Smith

In this latest edition of “Take five,” we’re talking with our VP of research and analytics, David Smith, about the state — and the future — of word-of-mouth measurement here at House Party and in the industry at large.