MorningStar Farms

When 3,000 avid advocates threw “Feel Good Grilling” House Parties for MorningStar Farms®, they introduced the masses to the brand, driving millions of authentic earned impressions, mountains of user-generated content and — best of all — a 6% sales lift in matched-panel markets, as measured by Nielsen.

 

Animal Planet Media/Discovery Networks

Animal Planet Media (a division of Discovery Networks) partnered with House Party to drive social amplification and live tune-in for the 2014 Puppy Bowl, while also engaging on-air sponsors, Twizzler and Bissell, with inclusion in the Party Pack and campaign communication. The campaign generated over 430,000 Facebook posts and comments and over 40 million impressions. In addition, party guests reported double-digit lifts in brand perceptions for Bissell and Twizzlers.

 

Soy Vay

Soy Vay’s initial success with House Party had the brand — and consumers — coming back for more. Engaging their advocates with 1,100 House Parties helped the little-known brand drive advocacy, content creation and a 250% increase in purchase-intent.

 

Sodastream

SodaStream® a brand built on word of mouth, added some fizz to fans’ holiday seasons with 2,000 House Parties that generated over 39 million impressions while inspiring 23% of guests to purchase the product.