From Our Blog
October is right around the corner and that can only mean one thing -- the House Party team is gearing up for another great session at the Marketing to Moms conference. This year is the 12th annual M2Moms event and it’s taking place in New York on October 4th and 5th.
We’re delighted to share the stage with Edelman to discuss “Girls with Curls” and how together with Edelman and Dove Hair, we were able to identify and activate them en masse to spark advocacy, content creation and thousands of downloads of the Love Your Curls e-book. The book is a poetic tribute to curly hair that was inspired by thousands of curly stories, photos and messages from real women that poured in as a result of an integrated campaign for the launch of the Dove Quench Absolute products for curly hair.
While most of us are busy soaking up the last few weeks of summer, the folks at SXSW are busy thinking about March 2017 when Austin, TX becomes the hot spot -- and hot bed -- for all that’s new and unique in the worlds of interactive, film and music. House Party has always had a presence at SXSW – from throwing parties to mentoring sessions. This year, as they say, we’d like to kick it up a notch. We’ve proposed a top-notch panel entitled “Alcohol & Influencer Marketing: Mixing it up Right.”
If you've spent any time at a social media conference recently, you know how important measurement is to this group. There seems to be a-growing percentage of sessions focused on social media impact and ROI. While there is research about how investment in social media marketing will continue to increase, that same research suggests...
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