Founded in 2004, the Word of Mouth Marketing Association (WOMMA) is the official non-profit trade association dedicated to word of mouth marketing. WOMMA advocates ethical word of mouth marketing practices through education, professional development, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative global brands committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.
As attention spans wane and advertising messages multiply exponentially, the environment for marketers has never been more challenging. With those challenges, successful marketing is increasingly reliant on how brands engage with and inspire their customers via strong brand activation campaigns. The 2017 ANA Brand Activation Conference will highlight those companies that have strategically driven their activation to provide maximum impact – not only to the brand and its growth, but to the customers and their needs, and bring together all industry communities—marketers, retailers, agencies, media companies, service providers and lawyers—to answer these questions.
Join us on Thursday, April 20 at the House Party morning Coffee Break!
The International Home + Housewares Show features more than 2,200 exhibitors from 6 continents and more than 62,000 attendees from over 125 countries. The Show brings buyers and sellers together to create the home + housewares industry's key marketplace!
Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer. Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.
INTERACTIVE. Explore the constantly evolving world and work of agencies and their clients. From native advertising to brand storytelling to predictive analytics, there’s something for everyone. Led by some of the most respected voices in the industry, these sessions will explore why now is such a complex and exciting time to work in these fields.
Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 77,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals.
Social Media Week New York is one of the premiere digital media conferences in the United States. The event brings together some of the industry’s leading brands and individuals at the intersection of entertainment, media, marketing and technology, including Facebook, The New York Times, National Geographic, Warby Parker, Comedy Central, Google, GE, Spotify and LinkedIn.
"Highly Effective Brands that Drive Results”
The 2017 ANA Brand Masters Conference theme is “Highly Effective Brands that Drive Results”. Learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.
Influencer marketing isn’t just here to stay – it’s set to explode. Edelman Digital says this year, digital word-of-mouth will play “a newly central role” in marketing, with the ability – when done right – to deliver significant, measurable brand awareness. It’s no longer enough to just produce good content. You need to get that content discovered and championed in an increasingly crowded environment.
The Business Marketing Association's January Luncheon in Chicago presents "The Evolution of Social & Its Business Impacts"
Social media is constantly evolving, and a common challenge for marketers is how to understand and efficiently scale social's impact.
Influencer marketing has become a must-have for consumer brands. With the rise of ad blocking technology and increasing consumer resistance to brand messaging, it’s more important than ever to stay ahead of the influencer trend.
The Power of Social Proof
The human sciences have long since proved that we want to do what others like us have already done. We buy what others have endorsed. With traditional brand advertising rated as one of the least trusted ways to learn about a product, smart brands are finding ways to leverage the endorsement of loyal customers and bring “social proof” to the store. From ratings and reviews to sampling labs, customer-driven promotions to social media influencer programs.
ANA Masters of Marketing Conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.
We're proud to be speaking at the M2Moms® Conference and look forward to sharing how we helped Dove activate "girls with curls" to create content, download an e-book and spread the word that curls are beautiful. We're so proud, in fact, that we want to help you get to the conference: Use code "HP25" when registering to save 25% OFF the registration fee!
M2Moms® is the world’s premier conference on marketing to moms. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc. The M2Moms® program features keynotes, general sessions, workshops, receptions and special events.
Today's customers have high expectations, to say the least. They adopt new platforms and apps at a staggeringly quick rate, expect the perfect blend of personalization and privacy from their favorite brands, and can leave a brand quickly after a negative experience. At this iMedia Brand Summit, we'll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. We're looking externally at consumer trends -- their needs, wants, and desires -- and how marketers can use the tools and tactics at their disposal in order to address emerging trends and requirements.
Join an exhilarating mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer16!
You'll experience inspiring keynotes, up-to-the-minute educational tracks, and of course, fabulous opportunities to network with YOUR community!
More than ever before, retailers and brands need to strategically develop shopper marketing plans and programs to help maximize that shopping experience for consumers. The ANA/BAA Shopper Marketing Conference is certain to bring marketers closer to that goal.
The conference brings together top client-side digital marketing professionals and key industry experts to discuss topics such as social media, e-commerce, native advertising, content marketing, measurement, agency management, and internal org structure to name a few
The pressure is on for retailers to minimize operating costs, secure customer loyalties and offer unique shopping experiences—all by utilizing new technology.
Pulse is an event within the FMI Connect event that focuses on the vital idea exchange, trends and innovations that are enhancing the shopping experience. Qualified retailers and CPG manufacturers involved in omnichannel marketing are invited.
The Incite Summit: West is the USA's best brand-focused marketing conference. Returning for a third year to San Francisco in May 2016, we will again bring together an unrivaled list of Chief Marketing Officers and other senior players from the world's biggest brands.
- Reach and convert shoppers and consumers with incredible accuracy
- Send the right message, to the right audience, at the right time and place
- Get the most out of your loyalty, rewards, and digital couponing programs
- Efficiently leverage influencer marketing to close the loop
- Master the evolving role and opportunity of e-commerce
- Examine the most successful brand/retail collaboration strategies
- Meet with and hear from many of the leading agencies and technology providers who have the capacity and insight to drive results
Come get a year's worth of insights and ideas in three days. Join more
than 1,000 event marketers from around the world at the leading
executive training conference on experiential marketing. Now in its 12th
year, the Event Marketing Summit has become the industry's annual
gathering place, where emerging trends are predicted and dissected, best
practices are explained and some of the biggest case studies are
shared. At the Summit, you're not just passing the heads of event
marketing from Coke, Intel, Mercedes, Anheuser-Busch, Cisco, HP,
Verizon, American Express, Microsoft and others in the hallway-they're
your actual teachers, along with hand-picked design experts, strategy
chiefs and bestselling authors.
M2W® will give you the know-how you need to increase your brand’s emotional, cognitive and financial share of the largest, most lucrative, most active market of all: Women. You’ll get the insight, know-how, content & connections to keep your brand top-of-mind with today’s ever-changing women and MAX your marketing ROI!
Join up to 200 of your peers at this half-day networking and educational program showcasing the brightest WOMM industry thought leaders, as they share their insights on what’s happening now and what’s happening next in Influencer & Advocacy Marketing.
More than ever, marketers are focusing on Brand Activation, that convergence of the image and action disciplines. Why now? Because CMOs are now shifting their focus away from individual channels and the one-dimensional path to purchase to the entire customer journey. Smart marketers know that there are key phases along the journey where they have the opportunity to influence shoppers and customers’ experiences: discovery, conversion and loyalty. But what are their options, and who among their collaborators and competitors are doing it well? What’s worth emulating? What should be ignored? The 2016 ANA Brand Activation Conference will bring together the ANA and BAA community—marketers, retailers, agencies, service providers and lawyers—to answer these questions.
The lines between online and offline shopping aren't just blurring; they've disappeared altogether. If your marketing strategies don't reflect this convergence, you will get left behind. Omni-channel marketing -- a seamless approach to the consumer experience through all available shopping channels -- is the new minimum consumer expectation. Are your e-commerce, shopper marketing, and mobile strategies aligned to deliver on this requirement? Join us to learn how to you keep your teams aligned and up-to-speed, which tools you should bring in through training or partnerships, and how leading retailers are keeping up with growing consumer expectations.
Learn how top marketers are taking control of their customer relationships through the art and science of what has traditionally been called “Promotion Marketing.” Whatever you call it, it is a key discipline of Brand Activation strategy and execution representing programs that are motivating behavior change and channeling consumer loyalty. Consumers are in the driver’s seat. Technology has enabled more information, more choices and more availability of those choices. Lower barriers to entry and a tough business environment have resulted in more competition and more market fragmentation – from retail, to product and services, to the consumer communication environment. This is reality and it’s not going to get easier any time soon.
We’re entering a new age of marketing where all media are sales channels, all communications have “buy now” capabilities, and all marketing is essentially... shopper marketing. Brand manufacturers must build shopper-centric thinking into the earliest phases of brand development.Retailers must partner with brands and vendors to enhance loyalty, improve the shopping experience and drive traffic and sales. All parties must rely on deep insights to connect with shoppers along the entire path to purchase.
The 23rd annual SXSW Interactive Festival returns to Austin from Friday, March 11 through Tuesday, March 15. An incubator of cutting-edge technologies and digital creativity, the 2016 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to discover the technology of tomorrow today.
Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 70,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals.
Where art intersects with engineering. Where technology informs style. Where exhibitors display innovation, buyers discover trends & the industry connects to do business. It's just plain smart.