Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology
Jun
8
9:00 am09:00

Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology

  • Momentum Worldwide

Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer.  Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

The Experiential Marketing Committee is for members who are responsible for their organizations' experiential marketing initiatives. Experiential marketing are becoming increasingly important components of the marketing communications mix, and growth has recently outpaced traditional advertising and promotion. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other’s' expertise and make their organizations more effective.

Shopper Marketing  Committee Meeting at the ANA
Jun
6
9:00 am09:00

Shopper Marketing Committee Meeting at the ANA

  • ANA

Shopper marketing recognizes that a true win-win-win for manufacturer, retailer, and shopper requires specific shopper insights, collaborative planning and solutions between brand and retailer. With the growth of technology, the 24/7 always-on shopper, and new e-commerce solutions, shopper marketing has evolved to become more about Omni channel, where retailers and brand marketers are challenged to create leading alternative shopper solutions.

The Shopper Marketing Committee is for members who lead shopper marketing and/or retailer-focused initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion on topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

PromaxBDA: The Conference 2017
Jun
5
Jun 8

PromaxBDA: The Conference 2017

  • J.W. Marriott at L.A. Live

The world's most innovative creatives, marketers, strategists, and designers gather once a year at PromaxBDA for unprecedented insights, cutting edge tools, and award winning creativity.

Book Expo
May
31
Jun 2

Book Expo

  • The Javitz Center

Content is being consumed in more dynamic ways than ever before and new methods must be used to engage readers. BookExpo is evolving to lead the global publishing industry to its consumer driven future and celebrate storytelling in all its forms. It’s the place where industry, authors and readers converge to define the new publishing universe.

BookExpo provides a focused professional environment to discover emerging authors and the next blockbuster titles, engage with the world’s most influential publishers and learn from industry leaders and peers.

BookExpo culminates with BookCon, our two day Fan event where storytelling and pop culture collide.

ANA Promotion Marketing Committee Meeting
May
9
9:00 am09:00

ANA Promotion Marketing Committee Meeting

  • ANA

Promotion Marketing includes tactics that encourage short-term purchase, influence trial, repeat, and quantity of purchase, and are very measurable in volume, share, and profit. Tactics include couponing, sweepstakes, sampling, special packaging, premiums, licensed properties, refunds, rebates and cause-related programs.

TALK360° | The WOMMA Summit
Apr
26
Apr 27

TALK360° | The WOMMA Summit

  • The TimesCenter

Founded in 2004, the Word of Mouth Marketing Association (WOMMA) is the official non-profit trade association dedicated to word of mouth marketing. WOMMA advocates ethical word of mouth marketing practices through education, professional development, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative global brands committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

2017 ANA Brand Activation Conference
Apr
19
Apr 21

2017 ANA Brand Activation Conference

  • The Westin Chicago River North

As attention spans wane and advertising messages multiply exponentially, the environment for marketers has never been more challenging. With those challenges, successful marketing is increasingly reliant on how brands engage with and inspire their customers via strong brand activation campaigns. The 2017 ANA Brand Activation Conference will highlight those companies that have strategically driven their activation to provide maximum impact – not only to the brand and its growth, but to the customers and their needs, and bring together all industry communities—marketers, retailers, agencies, media companies, service providers and lawyers—to answer these questions.

Join us on Thursday, April 20 at the House Party morning Coffee Break!

International Home & Housewares Show
Mar
18
Mar 21

International Home & Housewares Show

  • McCormick Place

The International Home + Housewares Show features more than 2,200 exhibitors from 6 continents and more than 62,000 attendees from over 125 countries. The Show brings buyers and sellers together to create the home + housewares industry's key marketplace!

ANA Experiential Marketing Committee Meeting
Mar
15
8:30 am08:30

ANA Experiential Marketing Committee Meeting

  • The Boeing Company

Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer.  Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

SXSW (South By Southwest)
Mar
11
Mar 16

SXSW (South By Southwest)

  • The Austin Convention Center

INTERACTIVE. Explore the constantly evolving world and work of agencies and their clients. From native advertising to brand storytelling to predictive analytics, there’s something for everyone. Led by some of the most respected voices in the industry, these sessions will explore why now is such a complex and exciting time to work in these fields.

 
Natural Products Expo West
Mar
8
Mar 12

Natural Products Expo West

  • Anaheim Convention Center

Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 77,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals.

Social Media Week: New York
Feb
27
Mar 3

Social Media Week: New York

  • The Times Center

Social Media Week New York is one of the premiere digital media conferences in the United States. The event brings together some of the industry’s leading brands and individuals at the intersection of entertainment, media, marketing and technology, including Facebook, The New York Times, National Geographic, Warby Parker, Comedy Central, Google, GE, Spotify and LinkedIn.

2017 Brand Masters Conference presented by NBCUniversal
Feb
15
Feb 17

2017 Brand Masters Conference presented by NBCUniversal

  • The Ritz-Carlton, Laguna Niguel

"Highly Effective Brands that Drive Results”

The 2017 ANA Brand Masters Conference theme is “Highly Effective Brands that Drive Results”. Learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.

New Methods to Use Influencers to Reach & Engage Your Target Audience
Feb
9
1:30 pm13:30

New Methods to Use Influencers to Reach & Engage Your Target Audience

  • Cynopsis Media Webinar

Influencer marketing isn’t just here to stay – it’s set to explode. Edelman Digital says this year, digital word-of-mouth will play “a newly central role” in marketing, with the ability – when done right – to deliver significant, measurable brand awareness. It’s no longer enough to just produce good content. You need to get that content discovered and championed in an increasingly crowded environment. 

Chicago Business Marketing Association - January Luncheon
Jan
19
11:30 am11:30

Chicago Business Marketing Association - January Luncheon

  • Standard Club

The Business Marketing Association's January Luncheon in Chicago presents "The Evolution of Social & Its Business Impacts"

Social media is constantly evolving, and a common challenge for marketers is how to understand and efficiently scale social's impact.

BAA Chicago Chapter Luncheon
Oct
27
11:15 am11:15

BAA Chicago Chapter Luncheon

  • Quarles & Brady

The Power of Social Proof
The human sciences have long since proved that we want to do what others like us have already done. We buy what others have endorsed. With traditional brand advertising rated as one of the least trusted ways to learn about a product, smart brands are finding ways to leverage the endorsement of loyal customers and bring “social proof” to the store. From ratings and reviews to sampling labs, customer-driven promotions to social media influencer programs.

2016 ANA Masters of Marketing Conference
Oct
19
Oct 22

2016 ANA Masters of Marketing Conference

  • Rosen Shingle Creek

ANA Masters of Marketing Conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.

Marketing to Moms Conference
Oct
4
Oct 5

Marketing to Moms Conference

  • New World Stages

We're proud to be speaking at the M2Moms® Conference and look forward to sharing how we helped Dove activate "girls with curls"  to create content, download an e-book and spread the word that curls are beautiful. We're so proud, in fact, that we want to help you get to the conference: Use code "HP25" when registering to save 25% OFF the registration fee!

M2Moms® is the world’s premier conference on marketing to moms. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc. The M2Moms® program features keynotes, general sessions, workshops, receptions and special events.

iMedia Brand Summit: How to Evolve with Today's Consumer
Sep
11
Sep 13

iMedia Brand Summit: How to Evolve with Today's Consumer

  • Loews Coronado Bay Resort

Today's customers have high expectations, to say the least. They adopt new platforms and apps at a staggeringly quick rate, expect the perfect blend of personalization and privacy from their favorite brands, and can leave a brand quickly after a negative experience. At this iMedia Brand Summit, we'll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. We're looking externally at consumer trends -- their needs, wants, and desires -- and how marketers can use the tools and tactics at their disposal in order to address emerging trends and requirements.

BlogHer
Aug
4
Aug 6

BlogHer

  • 900 West Olympic Los Angeles, CA, 90015 United States

Join an exhilarating mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer16!
You'll experience inspiring keynotes, up-to-the-minute educational tracks, and of course, fabulous opportunities to network with YOUR community!

2016 ANA/BAA Shopper Marketing Conference Presented by Fandango
Jul
25
Jul 27

2016 ANA/BAA Shopper Marketing Conference Presented by Fandango

  • The Ritz-Carlton

More than ever before, retailers and brands need to strategically develop shopper marketing plans and programs to help maximize that shopping experience for consumers. The ANA/BAA Shopper Marketing Conference is certain to bring marketers closer to that goal.

ANA Digital and Social Media Conference
Jul
20
Jul 22

ANA Digital and Social Media Conference

  • The Broadmoor

The conference brings together top client-side digital marketing professionals and key industry experts to discuss topics such as social media, e-commerce, native advertising, content marketing, measurement, agency management, and internal org structure to name a few

FMI Connect: The Global Retail Experience
Jun
20
Jun 23

FMI Connect: The Global Retail Experience

  • McCormick Place

The pressure is on for retailers to minimize operating costs, secure customer loyalties and offer unique shopping experiences—all by utilizing new technology.

Pulse is an event within the FMI Connect event that focuses on the vital idea exchange, trends and innovations that are enhancing the shopping experience. Qualified retailers and CPG manufacturers involved in omnichannel marketing are invited. 

The Incite Summit: West
May
17
May 18

The Incite Summit: West

  • Hotel Kabuki

The Incite Summit: West is the USA's best brand-focused marketing conference. Returning for a third year to San Francisco in May 2016, we will again bring together an unrivaled list of Chief Marketing Officers and other senior players from the world's biggest brands. 

eBev Shopper Summit
May
9
May 11

eBev Shopper Summit

  • Embassy Suites by Hilton Chicago
  • Reach and convert shoppers and consumers with incredible accuracy
  • Send the right message, to the right audience, at the right time and place
  • Get the most out of your loyalty, rewards, and digital couponing programs
  • Efficiently leverage influencer marketing to close the loop
  • Master the evolving role and opportunity of e-commerce
  • Examine the most successful brand/retail collaboration strategies
  • Meet with and hear from many of the leading agencies and technology providers who have the capacity and insight to drive results
Event Marketer Summit
May
4
May 6

Event Marketer Summit

  • Colorado Convention Center

Come get a year's worth of insights and ideas in three days. Join more
than 1,000 event marketers from around the world at the leading
executive training conference on experiential marketing. Now in its 12th
 year, the Event Marketing Summit has become the industry's annual
gathering place, where emerging trends are predicted and dissected, best
 practices are explained and some of the biggest case studies are
shared. At the Summit, you're not just passing the heads of event
marketing from Coke, Intel, Mercedes, Anheuser-Busch, Cisco, HP, 
Verizon, American Express, Microsoft and others in the hallway-they're
your actual teachers, along with hand-picked design experts, strategy
chiefs and bestselling authors.

M2W® - The Marketing to Women Conference
May
2
May 3

M2W® - The Marketing to Women Conference

  • Google

M2W® will give you the know-how you need to increase your brand’s emotional, cognitive and financial share of the largest, most lucrative, most active market of all: Women. You’ll get the insight, know-how, content & connections to keep your brand top-of-mind with today’s ever-changing women and MAX your marketing ROI!

W.O.M.M.A Talk Tour: Talk Influence
Apr
29
8:30 am08:30

W.O.M.M.A Talk Tour: Talk Influence

  • Google

Join up to 200 of your peers at this half-day networking and educational program showcasing the brightest WOMM industry thought leaders, as they share their insights on what’s happening now and what’s happening next in Influencer & Advocacy Marketing.