The Power of Social Proof
The human sciences have long since proved that we want to do what others like us have already done. We buy what others have endorsed. With traditional brand advertising rated as one of the least trusted ways to learn about a product, smart brands are finding ways to leverage the endorsement of loyal customers and bring “social proof” to the store. From ratings and reviews to sampling labs, customer-driven promotions to social media influencer programs.
Join us to find out the best practices, tools, tips and tricks that bring the power of the people to your brand.