The lines between online and offline shopping aren't just blurring; they've disappeared altogether. If your marketing strategies don't reflect this convergence, you will get left behind. Omni-channel marketing -- a seamless approach to the consumer experience through all available shopping channels -- is the new minimum consumer expectation. Are your e-commerce, shopper marketing, and mobile strategies aligned to deliver on this requirement? Join us to learn how to you keep your teams aligned and up-to-speed, which tools you should bring in through training or partnerships, and how leading retailers are keeping up with growing consumer expectations.