ANA/BAA Promotion Marketing Conference (Members Only)

  • Frito-Lay Headquarters 7701 Legacy Drive Plano, TX, 75024 United States

Learn how top marketers are taking control of their customer relationships through the art and science of what has traditionally been called “Promotion Marketing.” Whatever you call it, it is a key discipline of Brand Activation strategy and execution representing programs that are motivating behavior change and channeling consumer loyalty.

Join us at this upcoming MEMBERS ONLY CONFERENCE taking place in the Conference Center at Frito-Lay Headquarters in Dallas, Texas.  This conference offers one full day of inspiring thought leadership from senior marketers -- including Michelle Flood, our client from Reynolds -- who will highlight successful marketing programs (including House Party!) that leverage the tools and principles of Promotion Marketing.