2016 ANA/BAA Shopper Marketing Conference Presented by Fandango


  • The Ritz-Carlton 4750 Amelia Island Parkway Amelia Island, FL 32034

Consumer shopping habits are undergoing a transformation. According to a recent Kantar Retail study, digital tools and technologies have changed the balance of power in retailing, shifting power to shoppers. With a wealth of information at their fingertips, shoppers have redrawn the boundaries of retail experiences; they want it all and don’t expect to have to make trade-offs. Shoppers today are more omnichannel, demanding, social & connected, and convenience-oriented than ever before.

More than ever before, retailers and brands need to strategically develop shopper marketing plans and programs to help maximize that shopping experience for consumers. The ANA/BAA Shopper Marketing Conference is certain to bring marketers closer to that goal.