M2W® IS THE WORLD’S PREMIER CONFERENCE ON MARKETING TO WOMEN.
Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc., from the US and, at last count, 25 other countries. M2W®’s program features keynotes, general sessions, workshops, receptions and special events.
Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors include media, marketing services, ad agencies, associations, government, research companies, mom-focused brands, telecom, high tech, etc.
PANEL DISCUSSION: BUILD IT & THEY WILL COME! GENUINE CONNECTION THRU BRANDED COMMUNITIES
This phrase has been associated with the 1989 classic film Field of Dreams. It inspired the main character, an Iowa corn farmer played by Kevin Costner, to construct a baseball diamond in a cornfield. In marketing we often have our own “build it & they will come” dreams of success. We see this happening currently with branded communities. The best built “diamonds” offer brands the opportunity to connect with consumers in a real, authentic and often passionate way.
How does this get done? How can the right influencers be identified and activated to spark dialogue and create a measurable outcome? And…is it possible to keep this connection going for the brand? Today’s panel showcases some of the best experts on the topic of Female Influencers…Branded Communities…Measures of Success…and offers examples from their own work to inspire you in your own “build it & they will come” efforts!