I. Session 1: How Dr Pepper Snapple Group has Leveraged Influencers (10:00AM – 10:50AM)
Blaise D'Sylva, VP Media will share Dr. Pepper Snapple Group's process for using influencers including showing examples and results of various brand and shopper programs.
Blaise D’Sylva, VP Media, Dr Pepper Snapple Group
II. Session 2: TBD (11:10AM - 12:00PM)
Konstanze Alex, Head of Influencer Relations, Dell
III. Session 3: Understanding FTC Regulations in Influencer Marketing (1:00PM – 1:50PM)
Influencer Marketing has emerged as one of the most dynamic tools available to advertisers to engage target audiences. With its emergence, the Federal Trade Commission (FTC) has also become increasingly observant of and involved in how influencers can effectively and legally communicate with the consuming public. Hannah Taylor will break down the regulations and guidance at play, and discuss best practices on how to comply with the rules across channels.
Hannah Taylor, Counsel, Frankfurt Kurnit Klein & Selz