ANA Influencer Marketing Committee

  • Topgolf The Colony 3760 Blair Oaks Drive The Colony, TX, 75056 United States

I. Session 1: How Dr Pepper Snapple Group has Leveraged Influencers (10:00AM – 10:50AM)
Blaise D'Sylva, VP Media will share Dr. Pepper Snapple Group's  process for using influencers including showing examples and results of various brand and shopper programs.

Speaker: 
Blaise D’Sylva,
 VP MediaDr Pepper Snapple Group

II. Session 2: TBD (11:10AM - 12:00PM)

Speaker: 
Konstanze Alex, Head of Influencer Relations, Dell

III. Session 3: Understanding FTC Regulations in Influencer Marketing (1:00PM – 1:50PM)
Influencer Marketing has emerged as one of the most dynamic tools available to advertisers to engage target audiences.  With its emergence, the Federal Trade Commission (FTC) has also become increasingly observant of and involved in how influencers can effectively and legally communicate with the consuming public.  Hannah Taylor will break down the regulations and guidance at play, and discuss best practices on how to comply with the rules across channels.

Speaker:
Hannah Taylor,
 Counsel, Frankfurt Kurnit Klein & Selz

ROUNDTABLE DISCUSSION