Content is being consumed in more dynamic ways than ever before and new methods must be used to engage readers. BookExpo is evolving to lead the global publishing industry to its consumer driven future and celebrate storytelling in all its forms. It’s the place where industry, authors and readers converge to define the new publishing universe.
BookExpo provides a focused professional environment to discover emerging authors and the next blockbuster titles, engage with the world’s most influential publishers and learn from industry leaders and peers.
BookExpo culminates with BookCon, our two day Fan event where storytelling and pop culture collide.
The world's most innovative creatives, marketers, strategists, and designers gather once a year at PromaxBDA for unprecedented insights, cutting edge tools, and award winning creativity.
Shopper marketing recognizes that a true win-win-win for manufacturer, retailer, and shopper requires specific shopper insights, collaborative planning and solutions between brand and retailer. With the growth of technology, the 24/7 always-on shopper, and new e-commerce solutions, shopper marketing has evolved to become more about Omni channel, where retailers and brand marketers are challenged to create leading alternative shopper solutions.
The Shopper Marketing Committee is for members who lead shopper marketing and/or retailer-focused initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion on topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer. Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.
The Experiential Marketing Committee is for members who are responsible for their organizations' experiential marketing initiatives. Experiential marketing are becoming increasingly important components of the marketing communications mix, and growth has recently outpaced traditional advertising and promotion. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other’s' expertise and make their organizations more effective.