As attention spans wane and advertising messages multiply exponentially, the environment for marketers has never been more challenging. With those challenges, successful marketing is increasingly reliant on how brands engage with and inspire their customers via strong brand activation campaigns. The 2017 ANA Brand Activation Conference will highlight those companies that have strategically driven their activation to provide maximum impact – not only to the brand and its growth, but to the customers and their needs, and bring together all industry communities—marketers, retailers, agencies, media companies, service providers and lawyers—to answer these questions.
Join us on Thursday, April 20 at the House Party morning Coffee Break!
M2W® IS THE WORLD’S PREMIER MARKETING TO WOMEN EVENT
Providing brand executives and their agencies with cutting edge research and techniques to grow their sales with women who control 85% of all purchasing in virtually every category.
Come join us for a panel discussion!
BUILD IT & THEY WILL COME! GENUINE CONNECTION THRU BRANDED COMMUNITIES
How does this get done? How can the right influencers be identified and activated to spark dialogue and create a measurable outcome? And…is it possible to keep this connection going for the brand? Today’s panel showcases some of the best experts on the topic of Female Influencers…Branded Communities…Measures of Success…and offers examples from their own work to inspire you in your own “build it & they will come” efforts!