The House Party digital platform: Built to Party. And then some.

Our platform was built to do three things: identify your best brand advocates, engage them with a one-of-a-kind experience, and give them the tools to share that experience, online and off.

When consumers apply to your campaign, our platform allows them to strut their stuff by uploading photos and videos, joining in discussions and engaging with your social channels. Our proprietary algorithms weigh their behavior, social influence, demographics and other variables to find the best advocates for your brand.

After they’re chosen, hosts can manage the entire party process: inviting guests, posting updates, downloading exclusive party favors and more. Our Guided Activities and structured messaging drive the actions that are most important to you, and event feeds surface the best content for everyone to see.

And the platform’s robust social-sharing layer ensures that the fun doesn’t stop there. Each completed application, each uploaded photo, each RSVP prompts your advocates to spread the word across their social channels. Because it’s a party, after all, and the more the merrier.

“The amount of rich user-generated content we saw — both in the lead-up to the event and coming out of the event itself — was definitely a very pleasant surprise. House Party hosts and attendees were enthusiastically posting their excitement for the campaign across multiple social channels, creating tons of great content and earned-media impressions.”
— Bryan Fuller, Associate Brand Manager, MorningStar Farms