DS Simon Media launches division to turn internal spokespeople into influencers

NEW YORK: DS Simon Media wants to turn organizations’ leaders and experts into influencers. That’s the aim of the firm’s influencer marketing division, which launches this week.

The inspiration for the division comes from the firm's recent Brand Video Communications Report, which surveyed hundreds of agency communicators and in-house PR people about today’s challenges to earn media.

The majority of respondents agreed that internal spokespeople outperform third-party experts in helping to earn media. Seventy-four percent of agency communicators were satisfied or more with their client’s in-house spokesperson. In-house communicators were more than twice as likely to be satisfied (84% to 37%) when using their own expert and more than four times as likely to be very satisfied.

Doug Simon, DS Simon Media’s CEO, explained that having paid influencers speak for a brand on TV lacks authenticity and is filled with challenges and peril.

"We have been pushing clients to have more authenticity and clearly having your own person [as an influencer] is more authentic than if you partner with someone else," he said. "Paying outsiders to rep your brand has pitfalls and concerns — clearly they don’t have the depth of knowledge about certain topics, so if they are asked something off the planned questions, they are less likely to be prepared."

Rather than putting outside experts and influencers in a position to rep a brand, DS Simon Media’s new division puts those same people in the role of a media person who can interact with a brand’s in-house experts via video.

Influencer media tours are one common approach brands use to promote a product or message. In this case, Simon said, the anchor on a morning news show is, in effect, an influencer.

"People tune in to watch them and care what they say," he said.

DS Simon Media’s approach is to get social media influencers to take on the role of a media person, interacting with in-house experts who represent nonprofits or brands.

"Influencers are actually asking questions or aligning with someone in the audience who would want to learn more, as opposed to just saying, ‘Hey, I used this product and I loved it,’" said Simon. "They will be able to talk about stuff of interest that they can share with their audience as the conduit. I think that is more powerful."

By acting as media, the influencers with whom DS Simon Media connects clients will help amplify their internal spokesperson’s profile and by association build their brand.

This new division relies on video to raise the profile of an organization’s leadership to accomplish business objectives. Service offerings in the space include influencer media tours, influencer media packages, creating an influencer video series, and influencer junkets.

The DS Simon Media team heading the division includes Eric Wright, SVP; Sarah Katz, VP; Mike Bako, director, media and content strategy; and Drew Penkala, YouTube influencer.

The division has established key partnerships and joint marketing initiatives with financial news portal and investor community equities.com, consumer influencer marketing platform House Party, Inc., online advertising leader Looksmart, and Cat Schwartz and The DGTL Advisors, which has an influencer network sharing content through Instagram, Facebook, YouTube, and Snapchat.

"In this time — when there is so much attention focused on spokespeople and leaders and the country is so divided — making sure your people are out there as influencers is so important given that it is such a volatile environment," said Simon, regarding the timing of the division’s launch.

truTV and Nitro Circus team up for “Impractical Jokers Live: Nitro Circus Spectacular”

Nitro Circus, the world’s leading youth action sports and entertainment brand, are coming together to produce a two-hour special live event, Impractical Jokers Live: Nitro Circus Spectacular, an ultimate celebration to cap off the fifth season of the popular truTV series. Hosted by extreme sports superstar Travis Pastrana and powered by the unmatched showmanship of Nitro Circus, the season finale will feature Joe, Murr, Q and Sal, collectively known as The Tenderloins, tackling their biggest challenges yet, including two high-stakes live punishments and a four-part obstacle course.

For fans unable to make it to Prudential Center, truTV is also partnering with House Party to throw private viewing parties for a select number of lucky fans in their homes. Winners will get ultimate fan access to view the Impractical Jokers Live: Nitro Circus Spectacular with their friends and score show-themed swag and games to play along at home. Fan can apply here for a chance to host their own viewing party, and 250 lucky hosts will be selected and notified on October 18, 2016.

Invitation To Host Seafood Nutrition House Party This National Seafood Month

Arlington, VA (PRWEB) August 22, 2016

The non-profit Seafood Nutrition Partnership (SNP) is inviting 250 people to host a Seafood Nutrition House Party this October 1. The 2015-2020 USDA Dietary Guidelines for Americans recommend eating seafood at least twice a week to take in at least 250mg of omega-3s EPA+DHA per day. Currently only 1 in 10 Americans follow this guideline. This program will help build awareness for the need to include critical seafood nutrition in regular meals.

The program overview is as follows: Share a fun meal with some amazing seafood recipes by hosting a Seafood Nutrition House Party! Apply now for one of your own: http://www.houseparty.com/event/seafoodnutrition. This program is only open to residents located in SNP’s 8 Target Markets in AL, FL, IN, KY, OH, OK, TN and WV.

This is a great chance to get your friends together for a fun meal with some amazing seafood recipes as you learn how eating seafood twice a week is essential for a healthy heart. At your party, you'll showcase your passion for seafood and heart health, and Seafood Nutrition Partnership will provide everything you need to make it a success. So invite all your friends over to take the Healthy Heart Pledge, enjoy delicious recipes and have a great time learning how important and easy it is to incorporate seafood into your meals every week.

SNP Executive Director Linda Cornish said, “We invite everyone interested in seafood nutrition to plan a Seafood House Party on October 1 and use hashtag #SeafoodParty2016 and #HealthyHeartPledge to kick off National Seafood Month 2016!”

When you use the #HealthyHeartPledge hashtag you’re taking our Healthy Heart Pledge. That means you recognize seafood is a healthy choice for you and your family and you’ll pledge to eat at least two servings of seafood each week and supplement with omega-3s. You can learn more about the Healthy Heart Pledge and sign up for our newsletter for helpful information to help you eat more sustainable seafood on http://www.seafoodnutrition.org/healthy-heart-pledge.html

About Seafood Nutrition Partnership
Seafood Nutrition Partnership (SNP) is a 501(c)(3) nonprofit whose mission is to inspire a healthier America through partnerships that raise awareness about the essential nutritional benefits of eating seafood. SNP leads education efforts to help Americans gain the skills to select, order and prepare fish and shellfish, and to inspire a healthier America by promoting a nutrient-rich diet that includes seafood and omega-3s. In October 2015, SNP launched a three-year national public health education campaign. For more information, visit SeafoodNutrition.org.

About House Party
House Party, Inc. is the leading influencer marketing platform that drives authentic advocacy at scale by connecting brands with their biggest fans. Our proprietary platform enables brands to identify influential advocates, engage them with in-person experiences, amplify their advocacy through social media and offline word of mouth and measure the impact on brand metrics and sales. By leveraging our proprietary technology and socially-savvy community of over 1.1 million consumer influencers, brands have a one-stop shop for sampling, social sharing, branded consumer content creation and more. For more information, visit about.houseparty.com.