House Party and Columbia Records Give One Direction Fans an Exclusive Sneak Preview of Up All Night: The Live Tour DVD

House Party to Host 1,000 Viewing Parties on May 19, 2012

NEW YORK (BUSINESS WIRE House Party, Inc., the leading social media marketing company that combines digital, word-of-mouth and experiential marketing to build brands and drive sales, has partnered with Columbia Records to promote the upcoming release of One Direction's concert DVD, Up All Night: The Live Tour DVD. On May 19, 2012, thousands of fans across the country will receive an exclusive advanced copy of the DVD, prior to its release on May 29, 2012. The live DVD features a 73-minute concert of One Direction's hit songs, plus never-before-seen, behind-the-scenes footage, and three music videos (What Makes You Beautiful,Gotta Be You and One Thing). House Party, which drives consumer recommendations through its community of influencers, has selected 1,000 passionate One Direction advocates from their engaged members, as well as, from One Direction's fan base, to host the One Direction Up All Night House Party. In addition to receiving an advanced copy of the DVD to view with friends and family, each of the 1,000 selected hosts will receive a Party Pack that includes One Direction stickers, posters and a special souvenir. One Direction has also recorded a series of personal videos to make this event even more special for fans. One Direction gained notoriety in 2010 after appearing on the X-Factor UK. Their global smash debut album, Up All Night, entered the charts at #1 in 15 countries and has been certified triple platinum in Ireland and double platinum in the UK, New Zealand and Australia. With their entire May/June 2012 tour selling out in minutes, including a December 3, 2012 Madison Square Garden show, One Direction are giving their fans a chance to see the group live once again in the summer of 2013 as part of their World Tour– the earliest they are able to return with a tour to the States. The Live Nation-promoted tour kicks off in Ft. Lauderdale, FL on June 13, 2013 and hits New York, Toronto, Chicago, Los Angeles, and more (see below for full dates). Tickets are available now at Ticketmaster.com and LiveNation.com.
One Direction 2013 Summer Tour Dates:
6/13 Ft. Lauderdale, FL BankAtlantic Center
6/14 Miami, FL American Airlines Arena
6/16 Louisville, KY KFC Yum! Center
6/18 Columbus, OH Nationwide Arena
6/19 Nashville, TN Bridgestone Arena
6/21 Atlanta, GA Philips Arena
6/22 Raleigh, NC PNC Arena (formerly RBC Arena)
6/23 Washington, DC Verizon Center
6/25 Philadelphia, PA Wells Fargo Center
6/26 Boston, MA Comcast Center
6/28 Wantagh, NY Nikon at Jones Beach Theater
6/29 Wantagh, NY Nikon at Jones Beach Theater
7/2 East Rutherford, NJ IZOD Center
7/4 Montreal, PQ Bell Centre
7/5 Hershey, PA Hersheypark Stadium
7/6 Hershey, PA Hersheypark Stadium
7/8 Pittsburgh, PA Consol Energy Center
7/9 Toronto, Ontario Air Canada Centre
7/10 Toronto, Ontario Air Canada Centre
7/12 Detroit, MI The Palace of Auburn Hills
7/13 Chicago, IL First Midwest Bank Amphitheatre
7/14 Chicago, IL First Midwest Bank Amphitheatre
7/18 Minneapolis, MN Target Center
7/19 Kansas City, MO Sprint Center
7/21 Houston, TX Toyota Center
7/22 Dallas, TX American Airlines Center
7/24 Denver, CO Pepsi Center
7/25 Salt Lake City, UT Maverik Center
7/27 Vancouver, BC Rogers Arena
7/28 Seattle, WA KeyArena
7/30 San Jose, CA HP Pavilion
7/31 Oakland, CA Oracle Arena
8/2 Las Vegas, NV Mandalay Bay Events Center
8/3 Las Vegas, NV Mandalay Bay Events Center
8/6 San Diego, CA Cricket Wireless Amphitheatre
8/7 Los Angeles, CA Staples Center
8/8 Los Angeles, CA Staples Center
*more dates to be announced
For more information about One Direction, please visit http://www.onedirectionmusic.com or http://www.columbiarecords.com. To learn more about House Party and the One Direction Up All Night House Party, please visit http://houseparty.com/event/onedirection. About House Party House Party is the leading social media company that combines digital, word-of-mouth and experiential marketing to build brands and drive sales. The company generates millions of consumer conversations and recommendations, online and off, through its passionate community of social influencers, proprietary digital platform, and memorable in-home events, for the world's best-loved brands. About Columbia Records One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment. About Syco Syco Entertainment is a leading global music, television, film and digital production company. Syco is a joint venture between Simon Cowell and Sony Music Entertainment, with offices in London and Los Angeles. Syco's television and music assets include leading global franchises The X Factor and Got Talent, as well as artists such as Leona Lewis, Susan Boyle, Il Divo, Cher Lloyd, One Direction & Labrinth. About Sony Music Entertainment Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.  

Contacts

Columbia Records Mike Navarra, 212-833-7545 Mike.Navarra@sonymusic.com or Finn Partners for House Party Pat Burek, 212-715-1542 pat@finnpartners.com