Peter Storck, Pioneer of Digital & Social Marketing Research, to Help Steer Key Industry Association Westchester County, NY (PRWEB) November 12, 2012 The Word of Mouth Marketing Association (WOMMA), the official trade association of the word of mouth marketing and social media marketing industries, has announced that Peter Storck, SVP, Research & Analytics for House Party, Inc., is one of five new members elected to their 2013 Board of Directors. "We are delighted to welcome our five newest members to the 2013 WOMMA Board of Directors," said Suzanne Fanning, President, WOMMA. "They are proven leaders who care deeply about the word of mouth marketing industry and are committed to helping maintain and develop appropriate ethical standards for the industry. I am confident they will be strong additions to our distinguished WOMMA Board." "Peter Storck has been a leader in helping brands understand the impact of emerging media since the advent of online advertising," said Chris Maher, CEO House Party, Inc. "Our clients depend on Peter, and now WOMMA and all social marketers will benefit from his insights and experience. We congratulate him on his election to the WOMMA Board." About Peter Storck Peter oversees strategic research for House Party, a social marketing company that drives consumer recommendations, online and off, for the world's top brands. Earlier in his career Peter was President of Jupiter Research, which he helped build into a $65 million syndicated research business, having launched the firm's online advertising practice, the first of its kind in the world. Before Jupiter, Peter served on state and national political campaigns dating back to 1984 and as an advisor in Congress. He also taught writing at Columbia University. He has appeared as a digital marketing expert at many industry conferences, as well as in media such as CNN, The New York Times, The Wall Street Journal, Business Week and Advertising Age. He holds a BS from Cornell University and an MFA from Columbia University. About House Party Established in 2005, House Party is a social marketing company that drives consumer recommendations to build brands and increase sales. Our in-home parties hosted by social influencers and powered by our digital platform -- generate unmatched engagement, driving stronger brand advocacy and bigger brand and sales lifts, at scale, than other marketing programs can. House Party is headquartered in Irvington, NY, with offices in Chicago, San Francisco and Los Angeles. For further information, please visit about.houseparty.com. About WOMMA WOMMA, http://www.womma.org, is the official trade association in the word of mouth and social media marketing industries. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry. Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.