House Party Launches Facebook App to Deliver Industry-Leading Engagement Campaigns Directly to Brand Pages

Facebook Integration Increases Engagement and Conversations on Brand Pages

New York - March 8, 2012 - House Party, Inc., a leading social media company that combines digital media and word-of-mouth marketing with brand-inspired, in-home events, announced that it has extended its powerful digital platform to Facebook brand pages. House Party has long been helping brands successfully drive online conversations and earned media through the HouseParty.com website, which integrates social media content sharing throughout the entire 8-12 week House Party campaign. Now, brands can extend the House Party experience and community interaction to their Facebook pages to drive immediate results and create the opportunity to broaden the conversations beyond the campaign. “Brands are looking for ways to drive high quality activity on their Facebook pages - not to just increase their "Likes", said House Party CEO Chris Maher. "By bringing the combined offering of House Party's memorable in-home experiences and its passionate member-based community to Facebook, we're creating a unique opportunity for brands to truly engage consumers within their own social community." House Party has delivered impressive results in its campaigns with Facebook integration, delivering as much as a three-fold increase in"Likes" and increasing "Talking About This" by as much as 1,000-percent. "By allowing users to fully participate in the House Party experience without ever leaving the brand's Facebook page, we're seeing brands generate genuine recommendations and unmatched earned media, said House Party CTO Mike Hermus. "Anchored by thousands of in-home events happening across the country, our campaigns give brand advocates an authentic reason to fuel conversations, upload photos and videos, and participate in polls and contests." To learn more about House Party, visit www.HouseParty.com.

About House Party

House Party is the leading social media company that combines digital, word-of-mouth and experiential marketing to build brands and drive sales. The company generates millions of consumer conversations and recommendations, online and off, through its passionate community of social influencers, proprietary digital platform, and memorable in-home events, for the world's best-loved brands.