The Best Word of Mouth and Social Media Marketing Campaigns Revealed

Winners of the 2012 WOMMY Awards Represent the Cutting Edge of Buzz, WOMM, and Social Marketing
LAS VEGAS, NV--(Marketwire - Nov 14, 2012) - The Word of Mouth Marketing Association (WOMMA), the official trade association of the word of mouth and social media marketingindustries announces the winners of the 2012 WOMMY Awards. WOMMA announced the winners live in Vegas last night -- at the Annual WOMMY Awards Dinner and Ceremony and winning campaigns can be viewed online at www.WOMMApedia.org. Event emcee Clint Holmes -- three time Entertainer of the Year in Las Vegas and best known for his hit "Playground in My Mind," wrote and performed an original song, just for WOMMA. The WOMMY awards celebrate the people, brands, and partners behind the most innovative and effective word of mouth and social media marketing campaigns implemented within the past year. The WOMMY awards give companies big and small the opportunity to compete against some of the brightest and most influential brands in the world. Any marketer, brand, or partner that effectively leveraged word of mouth marketing or implemented a great idea that made a business impact was encouraged to submit. The co-chairs for this year's WOMMY Awards are MRY's Laura Levitan, Chief Evangelist, and David Yarus, Marketing Manager. Levitan and Yarus have successfully led the way with all administration and marketing efforts for the 2012 WOMMY Awards. "The WOMMY awards are designed to sort out the very best word of mouth marketing that works. There are a tremendous amount of interesting and innovating campaigns this year -- and we are honored to announce the winners of these prestigious awards in the rapidly expanding world of word of mouth marketing," shared WOMMY Co-Chairs Levitan and Yarus, both of governing member MRY. The categories and winners for the 2012 WOMMY Awards include:
  • Charitable Award Gold: HBO|The Weight of the Nation Silver: Marina Maher|Secret Bronze: Agencia Frog|Cosan Mobil
  • Engagement Award Gold: Google|Doodle 4 Google Silver: Razorfish|Special K Bronze: Modal|Verizon Wireless MFQ
  • Introduction Award Gold: Razorfish|Axe Silver: Houseparty|Kraft Bronze: Advocacy WOM Limited|Reckitt
  • Measurement Award Gold: 22Squared|Costa Rica
  • Mobile Award Gold: Barkley|Krispy Kreme Silver: Intuit|Snap Tax
  • Momentum Award Gold: Fizz|Bissell Silver: Room 214|Udi's Bronze: Espalhe|Kraft Brazil
  • Social Media Award Gold: Edelman Digital|ConAgra Silver: 1000 Heads|Skype Bronze: Espalhe|Kraft
The 2012 WOMMY Award Winners were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem. WOMMA is proud to have partnered with influencers@ to develop the all new WOMMApedia -- the go to place for everything you need to know about word of mouth marketing. WOMMA is excited to highlight this year's WOMMY Award winners on the brand new WOMMApedia website. Resources: About WOMMA The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.