House Party offers brands two advocacy marketing solutions — House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). For clients who want to leverage the resulting earned-media content to create more effective paid digital media, House Party also offers “Reality Advertising.”

 

House Party

During a House Party® campaign, we select passionate brand advocates from our community of social influencers to host thousands of engaging, memorable parties that spread authentic brand recommendations to millions, online and off, for high, measurable ROI.

 

Chatterbox

Chatterbox™ delivers your product directly to consumers, providing an individual brand experience that’s shared with friends both online and off.

 

Evergreen

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Evergreen™ delivers your product blah, blah, blah, blah, blah.....

 

Reality Advertising

Reality Advertising™ is innovative paid advertising that leverages the authentic user-generated content (UGC) from a House Party campaign to drive higher click-through rates and deeper engagement than typical digital ads.

 
If you want to get your consumers talking about your brand, you really have to give them a reason to do so. Having a great product goes a long way, of course, but engineered word-of-mouth programs can provide the structure, inspiration and exposure to really get people talking; with House Party, the hands-on product experience and user-friendly platform got our biggest brand fans excited to spread the word about SodaStream.
— Kristin Harp, Marketing Manager, SodaStream USA